The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know, Revised and Updated Edition
By Robert Solomon.
Beschrijving
If you work with clients in any industry, The Art of Client Service is for you. If you work in an advertising or marketing agency, then this book is indispensable.Distilling decades of experience, advertising executive Robert Solomon has compiled the definitive resource for advertising and marketing account executives: a fast-reading, pocket-size, actionable checklist of 58 essential ideas to help client service professionals improve their account management strategy and skills. Now fully updated and revised, The Art of Client Service is geared to the entire account team -- copy writers, ar...
ISBN(s)
1427796718, 0884759097296, 9781427796714
